In the 9 a.m. Marketing class, we brainstormed the following ideas. We ran out of time for second semester ideas. But here’s what we were talking about for first semester.

Summer 2017

Post summer camp/editor training photos of Instagram

Post to each class’s Facebook page to advertise how to buy books

Create yearbook Snapchat account and post stories of work you’re doing now

Posters ready for orientation and first day of school

Order billboard/pompom shirts for staff photographers to wear

Order theme t-shirts in school colors to sell to non-yearbook students — maybe bundle with early yearbook purchases

Pricing includes $35 discount before Nov. 1 (or something)

Back-to-school Party and/or Pool Party — entrance ticket is yearbook receipt

Fall 2017

Sell books at orientation, back-to-school day, Link Crew, Freshman Dance

Bundle yearbooks with ASB packages

Halloween Party is a fundraiser, free food if you bought a yearbook (sell wristbands with yearbooks from now until dance night)

Homecoming Week: if you buy a yearbook before Homecoming, you’re entered into a raffle Homecoming gear or tickets or dance tickets

Thanksgiving Grams from yearbook staff to purchasers with candy!

Wall of Fame: “Hey! ____, you’re on page ___” post-its

#XXHSyearbook18 or #bookname18 for Instagram (advertise that this means we can use in the book) then advertise that we used it in the book

Between Thanksgiving and Winter Break

$15 off coupons if you buy a yearbook before winter break (not to be combined with any other offer)

Best Christmas Present Ever — $15 off yearbook (advertise to parents: robocall, snail mail, Facebook, hand deliver)

Yearbook-themed “you’ve been flocked” campaign

Send press releases to local radio morning shows, tv morning news and local newspapers — ask to be interviewed on the air

Send press releases to hyperlocal websites: The Patch, Next Door, etc.

Sell engraved nameplates or include “free” with purchases before winter break